The Town Crier - Legislative Backgrounder

Brewing in the heart of the Garden State, a wellness revolution is underway. Horizon Blue Cross Blue Shield of New Jersey, the state's largest health insurer, has joined forces with the National Fitness Campaign (NFC) to bring free, accessible, world-class fitness to every corner of New Jersey. This dynamic partnership is more than just a health initiative; it’s a commitment to transform the wellness habits of millions, one community at a time. This also means that there is $500,000 of grant funding available to qualified communities. 

Fitness Courts are a unique innovation in the fitness landscape and combined with Horizon Blue Cross Blue Shield of New Jersey’s extensive reach; they are set to significantly impact public health across the state. By installing these Fitness Courts in local parks, college campuses, and public spaces, communities eliminate barriers to exercise and make it easier for people to incorporate physical activity into their daily routines.  

The League and NFC have begun documenting the stories of transformation and triumph that emerge from this groundbreaking collaboration. The campaign is spreading statewide with several New Jersey communities already partnering and investing, including Maywood, Garfield, Roselle, Green Brook Township, Toms River Township, The College of New Jersey, and two in New Brunswick. We look forward to continuing to support more communities in this partnership.

New Jersey League of Municipality members have priority access to learn more about this life-changing initiative. To learn more and qualify for funding, please fill out this short contact form to request a 30-minute briefing: nationalfitnesscampaign.com/newjersey.

Photo Credit: New Brunswick, NJ - Buccleuch Park & Archibald Park

Contact: Ciara Bradley, League Research Associate, Cbradley@njlm.org or 609-695-3481 x128.