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March 31, 2010

RE: Census Update – Final Push

Dear Mayor:

Today in Trenton, Evesham Mayor Randy Brown led a Press Conference to bring attention to efforts to ensure a complete count in this year’s federal Census. Mayor Brown, Chairman of our 2010 Census Awareness Committee, was joined by Assemblywoman Linda Stender, East Orange Ombudsman Troy Webster, NY Regional US Census Center Director Lester Farthing, Philadelphia Regional Deputy Director Ted Roman and NJ State Data Center Director Len Preston.

This was the fourth Press Event that the League has held on the 2010 Census, since Mayor Brown and our Awareness Committee kicked-off the current campaign on April 1, 2009. And it occurred on the same day that a front-page story, appearing in the Newark Star Ledger, reported that New Jersey counts, particularly in urban areas, are running significantly below projections and under response rates for the 2000 Census.

Now, more than ever, it is extremely important for local leaders to get personally involved in Census participation promotion. We urge you to visit the Census Bureau’s website, particularly the 2010 Census Rate Tracker site, which includes instructions on how to install the widget to your website (which will update itself daily).

To embed the widget, your web staffer needs to go into the map application and do the following:

1) On landing page, click on "View Participation Rate"
2) Enter appropriate zip code OR county or municipality, followed by state, e.g., Richmond, VA, and click FIND.  
3) Map will center and user must click on chosen state. User will know correct state as ‘mouse over’ will render appropriate callout of State and Participation Rate
4) When clicked, a bubble will appear and a "Track Participation Rate" link will be in the bubble. Click on link and let user follow instructions for embedding tracker in their website.  

Note: example provided is for STATE level.  To get rates for a lower level, user must click on "Zoom In" link to get to next level, e.g., COUNTY view. If COUNTY is choice, follow #4 above to embed for STATE and COUNTY. If even lower level is required, click on "Zoom In" to next lower level, e.g., CITY or TOWN/TOWNSHIP and follow #4 above to embed.

If you have any issues, please email and a web team member will be more than happy to assist you.

The same website, , provides live information to the Questionnaire Assistance Centers in your community.  We ask you to encourage those who would like help to visit this website, find the most convenient location, and visit the center during the hours when the center will be staffed by a census employee.

The next few weeks will be crucial for you and your municipality. Remember, we could lose a seat in Congress and we could lose federal dollars. And an accurate count is crucial, because:

  • The Federal government uses census numbers to allocate more than $300 billion in federal funds annually for quality of life projects such as education, housing, health care and job training.
  • In other words, getting an accurate count should be part of a Community’s overall economic development strategy.
  • State government uses census info for allocating funds for new school construction, libraries, roads and other public service purposes.
  • The information will also be used to determine Congressional and State Legislative District boundaries, and local wards.
  • It is therefore essential to ensuring equal representation for all New Jersey citizens.
  • It is, therefore, vital to our representative democracy.
  • And that is the reason that the U.S. Constitution requires a decennial census.
  • In addition, community organizations use census information to develop social service programs and community action projects, such as senior lunch programs and child care centers.

Please do all that you can to ensure a complete and accurate count in your municipality.

Very truly yours,


William G. Dressel, Jr.
Executive Director


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