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March 26, 2010

RE: Social Media for Municipal Officials

Dear Mayor:

To help New Jersey's municipal officials better understand and utilize new social media technologies, the NJLM Education Foundation presents a half-day conference with New Jersey’s expert practitioners. 

Social media has created opportunities and pitfalls as more public agencies grapple with this new communication phenomenon.  Social media uses internet and web-based technologies to transform traditional broadcast media (one to many) into social media interactions (many to many).  This includes such familiar applications as Linked-In, Facebook and Twitter.  Knowledge and information become more democratized while content consumers become content producers. 

Presenters will cover successfully launching a web-based advocacy campaign and protecting one's on-line reputation.  Breakout panels include:

  • Getting Started on Social Media, Best Practices,
  • Case Studies on Successful Advocacy Campaigns
  • Social Media's Longer Term Impact on Communications and Policy.

If you haven’t reserved your space at the New Jersey League of Municipalities Education Foundation’s event on Social Media for Public Officials yet, please register now by visiting

You have a chance to submit your questions about social media by visiting our blog at We’ll be answering them during our event and remember to follow us on twitter for regular updates!

We look forward to seeing you there!

Very truly yours,

William G. Dressel, Jr.

Executive Director




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