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June 19, 2013

RE: Super Community Blood Drive Announcement

Dear Mayor:

The League of Municipalities is pleased to join a unique campaign to increase blood donations in our state.  The New Jersey Department of Health (DOH) along with the New Jersey Workplace Blood Donor Coalition (NJWBDC) have partnered with the 2014 New York/New Jersey Super Bowl Host Committee to conduct an eight month long campaign called the “Super Community Blood Drive”. 

Beginning on Memorial Day weekend and continuing through January 17, 2014, people will be able to donate blood at thousands of blood drives held across our State.  This campaign represents a special collaboration between New York and New Jersey to increase our State’s blood supply. 

As a local leader, you have an opportunity to participate in this exciting campaign and “Join the World’s Biggest Huddle.”

  • Contact your local blood center or hospital blood collection facility and make an appointment to donate! (visit for contact information)
  • Work with your local blood center representative to schedule a blood drive at your workplace.
  • Invite local businesses to join you in organizing and conducting a community blood drive.  Ask your blood center representative to assist you.

Every person who goes to a blood drive to donate blood during the campaign will receive a red Super Community Blood Drive wristband and the opportunity to win a pair of tickets to Super Bowl XLVIII at MetLife Stadium.

All eight blood centers and seven hospital collection facilities in New Jersey are participating in the “Super Community Blood Drive” by publicizing the campaign through their drives and donor recruitment initiatives in high schools, colleges, workplaces and local communities.

The representatives of the NJWBDC, comprised of businesses, trade associations, alliances, government agencies, and academic and healthcare institutions, will be reaching out to tens of thousands of organizations and members to generate excitement and participation around the Super Bowl Host Committee’s blood drive initiative.  Coalition plans include community and campus blood drives in concert with sporting events, expanded workplace drives in collaboration with members of their business communities and trainings on how to conduct blood drives.
Under the leadership of Governor Christie, DOH has been working over the last several years to increase blood donations in New Jersey. Through the 2012 summer blood drive campaign, the Department was able to increase units of blood collected by 11 percent and the number of summer blood drives by nearly 14 percent over the previous year.  

This partnership with the Super Bowl Host Committee will build upon this progress—having the potential to dramatically increase the number of donors in the State, which will have a lasting impact on our blood supply.

As a member of the Coalition, I will be working closely with my colleagues and with all of you to call attention to the need for blood donation throughout the campaign and encourage new donors.

This push for donors is particularly important as we enter summer—a time when New Jersey’s blood centers anticipate a dramatic drop in blood donor participation.  Schools are on break and people are on vacation.  Yet the need for blood remains for surgeries and to treat patients with illnesses and injuries. Approximately one in seven people entering the hospital need blood.  Yet hospitals often have less than a two day supply of blood on hand.

The Super Community Blood Drive is a unique opportunity to increase New Jersey’s blood supply. We hope that all residents will take the time to donate this summer in the name of their favorite sports team to help alleviate the blood shortage - one donation can save three lives.

To learn more about the Super Community Blood Drive, visit the New Jersey Workplace Blood Donor Coalition Website at: or you can contact Lillian Pfaff, State Department of Health at

Very truly yours,

William G. Dressel, Jr.
Executive Director




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