September 21, 2009
RE: LATEST INFORMATION ON MAYORS WELLNESS CAMPAIGN
These are challenging times for local leaders in our state and around the country. That is why I want to share with you a program that can accomplish a lot of good and provide positive publicity for your community – with little or no public funds.
As many of you know, this year marks the fourth year that the New Jersey League of Municipalities has joined with the New Jersey Health Care Quality Institute in an innovative effort to fight obesity, particularly childhood obesity, in our state.
Known as the “Mayors Wellness Campaign” (MWC), the effort supports mayors as champions of community health. In just the three short years since our launch, more than half of our state’s municipalities have joined the Mayors Wellness Campaign effort. In fact, just this month the Institute of Medicine released a report saying that local leadership is imperative if we are ever to make real progress on the childhood obesity epidemic which is sweeping our nation.
Recently we learned that Woodbridge and Lincoln Park were selected as one of the “Top 25 Best Places in America for a Healthy Retirement” according to Money Magazine. Their participation in the Mayors Wellness Campaign and their designation by MWC as a “NJ Healthy Town” were cited as reasons for that distinction. Lincoln Park is not yet a "NJ Healthy Town" like Woodbridge, but it looks like they may apply for that designation soon.
If you have not already pledged your support to the Mayors Wellness Campaign, I urge you to go online to mayorswellnesscampaign.org and sign up. It’s really that simple. While you’re there, take a few minutes to review the site’s contents and learn how to draw positive press while encouraging a healthier existence for your community.
I’d also like to take this opportunity to announce the appointment of Emily Littman as the new Director of the MWC and Catherine Angrisani-Purnell as Associate to the MWC. Both Emily and Catherine are working hard to expand the program to even more communities and to work with existing MWC towns. If you have any questions or would like more information, please feel free to contact Emily at firstname.lastname@example.org or by phone at 609-393-4931.
The MWC will be joining us at the League conference in November again this year. Their Booth will be located in the 100-Aisle Lounge (turn right when you enter the convention hall.) Please stop by and find out about their programs. In addition, they are participating in a League Session called “Developing Cost Efficient Strategies to Develop Healthy Towns” on Wednesday, November 18th from 3:45 to 5 p.m. in Room 313. Learn how you can develop free or low-cost ways to increase activity in your community. Then stop by their Reception before you head back to your hotel on Wednesday, from 5 to 7pm at the Convention Center Sheraton Hotel.
I hope you will take the time to go online right now and take the MWC pledge!
Very truly yours,
William G. Dressel, Jr.